![]() ![]() You could walk into your house and save the AI on your streaming platform. So you have a constantly evolving story, either in a game or in a movie, or a TV show. So potentially, what you could do with it is obviously use it to engineer storytelling and change storytelling. We're in a world where the entire generation has a facile expertise in it, and is also not afraid of it. That's important, right? We're not in a world where, you know, your uncle doesn't know how to send emails anymore. RUSSO: This is like a mind-bending question, right? I mean, we've had conversations about how it can be used, and look, Gen Z is very unique because it's a generation that has– If there were incremental movements in technology over the last, say, 100 years, 150 years, they were the first generation with an exponential movement, right? So there's a real possibility now for technology to become a really important factor in our lives because it's been embraced by Gen Z, and they grew up with it, they understand it, they know how to use it. ![]() I'm curious for both of you, how do you think AI is going to play out in the world of video games, and in the world of movies and television? I want to open the door to a conversation that a lot of people are having in every industry, which is AI. And, we also just thought there was just a really kind of broadly appealing global style that everyone– MUSTARD: For me, it was like, “How do you create an entertainment experience or an entertainment IP that could authentically put together all these other IPs?” My dream was, could there be a place where you could go hang out with all your friends, and if someone wanted to dress up as Batman and someone else wanted to dress up as Iron Man and someone else wanted to dress up as a weird, sentient banana thing, that they could all coexist together authentically? And, at least at the time, I really felt like if we had this kind of unified art style, it would allow them to all kind of translate to that in a way that would let them nestle together and kind of sit there, and all look really cool. RUSSO: Then why the lower res rather than photoreal? And why did you go with the more, quote-unquote, analog approach to? We're playing it, and we're like, “Man, this is really, really, really cool.” But after that first month or two, and it was already, you know, it was 50 or 60 million people were playing it and we were getting millions and millions of downloads a week, I could just tell it had the life to it that it was like, “Okay, now we can really start pushing some of the ideas that we were working on together really early on,” right? Of like, “Okay, what could you do if you have this kind of an IP, essentially? How do you really take it to the next level?” So with Fortnite, we knew we had something special. ![]()
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